AT&T and TEN Advertising reached out to Silicon Ridge to design and bring to life a brand new, completely unique digital float for the 2016 Chinese New Year Parade in San Francisco. We provided the following services in delivering the final product:
- Creative conception
- Design of the physical float
- 3D design and model of Monkey King
- Mobile web site for attendee interaction
- Hardware acquisition and installation
- Server software for on-board float
- Server software for mobile web site
- Programming server control of DMX special effects devices
- 2 Bubble Machines under waterfall
- 2 Volcano geyser machines
- 100’s of animated waterfall lights
- 100’s of Lava effect lights
- Design and programming for on-board TV Screens
- Complete operation and support during parade